The Ultimate List of Free SEO Tools

Janet Jackson Seo - SEO Expert
3 min readMay 15, 2023

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Here’s a comprehensive checklist of free SEO tools that will help you in the various aspects of search optimization:

  1. Google Search Console: Provides insight into the performance of your site in Google results for search, and alerts you to any issues and provides suggestions for improvement.
  2. Google Analytics: Helps you keep track of the traffic to your website, user behavior and engagement metrics in order to uncover valuable insights and improve the SEO strategy you employ.
  3. Google Keyword Planner: Allows you to search for keywords, collect information on search volume and come up with new keywords to make your content more optimized for search engines.
  4. MozBar: is a browser extension that offers on-page analysis and analysis of site authority, domain authority and various SEO metrics as you surf the internet.
  5. Yoast SEO: is a well-known WordPress plugin that evaluates the content you publish for readability and SEO. It also offers recommendations for optimization.
  6. SEMrush: Free version with limited features which includes backlink analysis, keyword research and an SEO audits on the page.
  7. Ahrefs Backlink Finder: Offers an in-depth analysis of backlinks for any site with the information on backlinks, domains that refer to it, and the distribution of anchor text.
  8. Ubersuggest: Provides keyword research competitive analysis, competitor analysis, as well as ideas for content to help you improve SEO.
  9. “Screaming” Frog SEO: Spider crawls sites and gives valuable information such as broken links duplicate content, as well as page titles. It will help you improve the structure of your site.
  10. Google Trends: allows you to look into topics that are trending and analyze patterns of search volume over time, assisting you find popular keywords and subjects.
  11. The SERPer’s SEO Toolbox: The SEO Toolbox is a collection of no-cost SEO tools, such as SERP simulator Rich Results Creator and many more, that will help you improve your web-page optimization.
  12. Answer the public: Creates ideas for content through visualizing search queries and presenting an array of queries and phrases that are that are related to your keyword.
  13. SEO Minion: An extension for your browser that provides a variety of SEO tools, such as on-page analysis and broken link checker along with SERP preview.
  14. Varvy SEO Tool: Offers an in-depth SEO review that covers factors like mobile-friendliness, speed of pages, and other the on-page SEO elements.
  15. Google PageSpeed Insights: analyzes the performance of your website and gives suggestions for optimizing page speed to provide a better customer experience as well as SEO.
  16. Bing Webmaster Tools: Similar to Google Search Console, it offers diagnostics and insights for your site’s visibility in Bing results for searches.
  17. SEOquake: The extension to your browser that displays key SEO metrics, like backlinks and domain authority on the search engine result pages.
  18. GTmetrix: Evaluates the speed of your website It identifies bottlenecks and gives recommendations for optimizing.
  19. Moz Link Explorer: Offers only limited access to link analysis, which includes link building opportunities as well as spam score to help you assess your profile of backlinks.
  20. Keyword Surfer: is a browser extension that displays the volume of searches, related keywords as well as the on-page word count for all search queries to help you to improve the quality of your content.

Keep in mind that although these tools are not expensive but some might offer additional features or information through premium subscriptions. However, the free versions are of great benefits and could help to improve SEO. SEO efforts.

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