How to use Spyfu?

Janet Jackson Seo - SEO Expert
2 min readOct 10, 2023

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To use SpyFu, you can follow these steps:

  1. Create an account and log in.
  2. Enter the domain of a competitor into the search bar.
  3. SpyFu will generate a report with a variety of information about the competitor, including their:
  • Organic keywords and rankings
  • PPC keywords and ad variations
  • Backlinks
  • Domain history

You can use this information to learn more about your competitors’ SEO and PPC strategies, and to identify opportunities for your own business.

Here are some specific ways to use SpyFu:

  • Find new keyword opportunities. SpyFu can show you all of the keywords that your competitors are ranking for, including both organic and PPC keywords. You can use this information to find new keywords to target in your own campaigns.
  • Identify your competitors’ strengths and weaknesses. SpyFu can show you which keywords your competitors are performing well for, and which keywords they are struggling with. You can use this information to identify areas where you have an advantage over your competitors, and to develop strategies to improve your own performance.
  • Track your competitors’ progress over time. SpyFu can show you how your competitors’ rankings have changed over time. This information can be helpful for tracking your own progress and for identifying trends in your industry.

Here are some additional tips for using SpyFu:

  • Use the filters to narrow down your results. SpyFu allows you to filter your results by keyword, keyword type, search engine, and other criteria. This can help you to find the information that you are most interested in.
  • Use the “Related Searches” feature to find new keyword ideas. The “Related Searches” feature shows you a list of keywords that are related to the keyword that you are currently viewing. This can be a helpful way to find new keyword ideas that you may not have considered before.
  • Use the “Export” feature to download your data. SpyFu allows you to export your data to a CSV file. This can be helpful for further analysis or for sharing your data with others.

SpyFu is a powerful tool that can be used to learn a lot about your competitors’ SEO and PPC strategies. By using SpyFu effectively, you can identify opportunities to improve your own performance and to gain an advantage over your competitors.

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