10 Simple and Free SEO Tools [Updated for 2023]

Janet Jackson Seo - SEO Expert
2 min readJun 21, 2023

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Here are 10 simple and free SEO tools that can help you improve your website’s search engine ranking:

  • Google Search Console: This is a must-have tool for any website owner. It allows you to track your website’s performance in Google Search, fix any SEO errors, and see how people are finding your website.
  • Google Keyword Planner: This tool helps you find the right keywords for your website. You can use it to see how often people are searching for different keywords, how competitive they are, and how much they cost to advertise on.
  • MozBar: This is a free Chrome extension that gives you insights into the SEO of any website. You can use it to see a website’s domain authority, page authority, and other metrics.
  • Answer the Public: This tool helps you find questions that people are asking about your topic. This can be helpful for generating content ideas and optimizing your website for long-tail keywords.
  • SEO PowerSuite: This is a free all-in-one SEO suite that includes tools for keyword research, backlink analysis, and website auditing.
  • Screaming Frog: This is a free SEO crawler that allows you to analyze your website’s pages and find potential SEO issues.
  • Keyword Surfer: This is a free Chrome extension that shows you keyword suggestions and related searches as you browse the web.
  • Yoast SEO: This is a popular WordPress plugin that helps you optimize your website for SEO. It includes features for keyword research, title and meta tag optimization, and internal linking.
  • Google PageSpeed Insights: This tool helps you measure the loading speed of your website. A fast loading website is more likely to rank well in search engines.

These are just a few of the many free SEO tools available. By using a combination of these tools, you can improve your website’s search engine ranking and attract more organic traffic.

Here are some additional tips for using free SEO tools:

  • Read the documentation: Most free SEO tools come with documentation that explains how to use them. Take some time to read the documentation so you understand how the tools work and how to get the most out of them.
  • Experiment: Don’t be afraid to experiment with different settings and features on the free SEO tools. See what works best for your website and your goals.
  • Be patient: SEO takes time. Don’t expect to see results overnight. Just keep using the free SEO tools and making improvements to your website, and you’ll eventually see your ranking improve.

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